Hello, I am Gianni Cerutti, founder of Passaggio Cravatte and I welcome you to my site.
From a young age, I’ve always been a fan of “retro male elegance”, in particular the one depicted by the legendary Apparel Arts magazine drawings of the early 1900s.
Because Apparel Arts was the opposite of mass uniformity. Instead, it was the exaltation of the Singularity and Uniqueness of the individual.
And I didn’t want – and don’t want – to look like anyone else.
I didn’t want to feel almost like I was living inside a print shop, where all the products are serial and identical to each other.
Our aesthetic should NOT be serial, BUT unique.
And the fruit of one’s own life path and experiences.
We often live in the “dictatorship” of gray and blue – and this fact is even more pronounced when it comes to a man’s most important accessory: the Tie!
But here’s the big problem that was hindering my “mission” to find authentic old-fashioned male elegance:
The search for the right fabric and accessories was sometimes so complex and exhausting that I felt like half detective and half archeologist.
I assure you it’s not easy at all… even for a collector.
But I don’t compromise on uniqueness and quality, especially when it comes to retro elegance, style, and wearables.
I have to admit that the credit for making me take this decision goes to my wife Marta, who told me at the time, “if you don’t like what you find out there, make it yourself from scratch…I’ll help you.”
If I had to describe what I do in as few words as possible, I would say:
In short, this is what makes the brand Passaggio Cravatte really unique and different from any other brand “vintage wannabe” that you can find online.
In fact, we do NOT have seasonal collections like many others do.
Having reached this point, it should be clear by now.
When I say that a good portion of the fabrics we use are literally older than I am, I’m not kidding.
Almost all of the vintage brands (or allegedly so) that are found online use reproductions of vintage fabrics, but they are nothing more than laser prints made a few days ago in countries where labor is really cheap.
Certainly not in Italy.
For a large company that needs to sell hundreds of pieces a day, this would not be feasible.
Instead, I chose NOT to trade authenticity and uniqueness for money.
Passaggio Cravatte is not a big mainstream brand, but a small “brick and mortar” reality.
We are NOT a company with dozens of employees…
If you call or write to Passaggio Cravatte, you will speak directly with Gianni or Marta, that is, the person who physically makes the product you will wear (after discussing your specific needs, of course).
It often happens that some of our customers (who may live on the other side of the world) come to visit us at our home to see for themselves the processing phases of the product they will buy.
The photos of processing or of the finished product that I post on social media are really what is produced that day; a sort of daily diary with nothing to hide.
In fact, if you try to contact any well-known brand asking to visit their tailor shop they will tell you that it is not possible.
They do not have their own in-house production.
The latter, in fact, is entrusted to external laboratories not owned by them that produce thousands of pieces every day.
If the answer to both questions is “few” or “none”, then that means that brand, even though it says to be “handcrafted,” is most likely not at all.
Another essential point of our philosophy is to “show yourself for what you are”: without makeup and without filters.
In over 10 years we have never used the magic of post production to make our products more photographically beautiful.
All the images you see on this site or on our social media are taken by me in natural light at my lab with just an Iphone.
What you see is what you really get.
No problem, just ask me and I’ll send it to you in chat after a few minutes.
You may not believe it, but you won’t even find a “handmade” label on our ties.
With us, the product must speak, in every single part and in strict silence at the same time.
Let’s start with a basic concept: one of our products must be recognizable even without a “handmade label”.
We are not obsessed with “industrial perfection.” Hands never work the same way all the time as machines.
Here: these tiny differences and imperfections are the true essence of a “handmade”, far from large numbers or standardization imposed by strict business plans.
In fact, we usually deliver in 30 days, because doing it by hand (and doing it right) takes time.
We only produce a few pieces per day.
Do you like the idea of buying a tie and realizing that several thousand men around the world are wearing the exact same tie you just purchased?
Yet this is exactly what happens when you go shopping in the stores of some very famous and “luxury” brand. Uniqueness totally disappears.
A man who is six feet tall cannot wear the same tie worn by someone who is five feet tall and vice versa.
In short, relying on our hands everything is possible, even online.
If you find the appropriate measures or initials on our online shop proceed on your own, otherwise do not hesitate to contact us for any other measure or embroidery.